Daily Archives: December 28, 2016

Old-School Selling of the Exploration of Mars

My youngest son has been fascinated with Elon Musk's plans for colonizing Mars. He is not that different from his old man because in my youth Wernher von Braun (Figure 1) had me captivated with his plans for human-crewed missions to Mars. As I described von Braun's plans for exploring Mars to my son, I realized the both Musk and von Braun applied similar state-of-the-art marketing approaches. Continue reading

 
Posted in Astronomy, History of Science and Technology, Management | 2 Comments